Introduction to Media Training

• Training objectives
• Background to the media and the forces behind it
  
• Understanding journalists
• Responding to an interview request
• Preparing for an interview
• Planning of key messages
• Overcoming nerves
  

Media Training Exercises

Exercise 1: A warm-up exercise on camera to begin self-awareness of appearance, voice, communication and delivery of message. Playback and analysis.

Exercise 2: An Interview. The focus is on your company's response to an imaginary global/ political/economic crisis or strategy.

• Development of your key messages, and the way you present them.
• Recorded on camera.
• Playback and analysis.
• More detailed discussion on preparing for an interview, coping with nerves.
• Understanding how a journalist /TV interviewer works, and avoiding traps.

Exercise 3: An in-depth Interview. The focus is on your particular sector/area of expertise. This is where the participant should feel most at home and comfortable. However it's also where "off the cuff" remarks are made and care is needed to finding a balance between being informative and too revealing! This sort of interview would be for an in-depth newspaper piece, 3-5 minute TV or radio interview.

• Developing Corporate Strategy:
  

• accurate facts
• figures
• illustrations
• anecdotes
• analysis.
  

• Playback and analysis.
• The training session ends with a debrief and Q&A session.