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With the number of publications, television stations and on-line opportunities ever expanding, the media has become an exceptionally powerful tool for promoting your company's reputation. This is especially true within the financial markets. A badly worded interview or off the record comment can easily turn a prime opportunity into a crisis and have dramatic effects on both institutional and retail demand for a company's shares. We know how the media operates, and whether you are talking to The Financial Times, or appearing on Bloomberg Television we will show you how to turn the media spotlight into a positive focus for you and your company.
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![]() "Estelle Matthews, Marlston's media consultant" |
| Objectives for media training include: |
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Training is carried out by senior journalists, and professional television & radio presenters with a broad knowledge of interview scenarios. Our consultants will work closely with the management team to develop a programme that suits their precise needs and time constraints. We normally recommend a schedule that allows for approximately one to one and a half days training per person (broadcast) or half to full day (press). When appropriate we use broadcast quality cameras and monitors, and training may be conducted in television or recording studios. Press training will also use video feedback. |