The success of any investor roadshow depends upon many factors. However, in the minds of the potential investors there are only two simple questions:

1. Am I convinced by the investment case?
2. Do I believe the management team are trustworthy, and 'up to the job'?

The principal role of the client's advisors is to present the investment case in the most compelling way. The role that Marlston fulfils is to work with the advisors to enable the management team to present themselves in a way that potential investors will find most convincing / trustworthy / dynamic / reassuring etc.

We do this by working with client and advisers in the following ways:

• Coaching the presenters to appear confident & relaxed
• Customising any scripts to ensure they are written in a 'conversational' rather than 'prospectus' style.
• Teaching the presenters to deliver a speech verbatim from script, whilst appearing to be talking from notes. Or…
• Coaching the speakers to prepare and work effectively from bullet point notes.
• Ensuring that any visuals are used to support the speaker and not vice versa.
• Intensive Q&A preparation and rehearsal sessions.

Marlston's world-wide experience of all types of financial presentations, particularly our track record on investor roadshows, enables us to deliver the following benefits: More confident and better prepared speakers A simpler, clearer and more compelling investment case More skilful handling of audience questions More efficient use of preparation time