Untitled Document

The modern sports professional needs to do far more than merely excel at their sport. Effective communication skills are essential to maximise:

sponsorship potential
public following
long-term earnings

The ability to handle the media in a positive and professional manner has a direct effect on sponsorship potential. A sports professional's appeal to the commercial world depends as much on how they convey their personality off-pitch as it does on their sporting prowess.

Marlston has evolved a range of training programmes to help sports professionals to make the most of media and public appearances.

The Marlston approach has three distinct advantages:

We don't try and turn you into someone else. We teach you the skills to use your other great asset; your personality. That way we can bring out the best in you and what you say.

We have a modular approach that is then tailored to your own needs. We appreciate you are unlikely to be able to clear your diary for whole days at a time. We work with you wherever you are, whenever you can spare the time.

Our consultants are specialists in sports media with outstanding credentials. We work with sports people everyday, but most importantly we understand the media and know exactly how sports people can maximise opportunities.

Sports Media training can be carried out at almost any suitable location, but we like to use the best and most realistic venues. For in-studio training we prefer to use facilities at the London Television Centre, but a range of other facilities around the country are also available.